marketing

Of Writing, Time, and The Realities of Publishing…

The reality of publishing is that it is difficult to make a profit in this business.

And why does one want to make a profit?

Because editors need to be paid, it takes money to print copies of a book, and most importantly, authors need food, shelter, and health insurance, none of which are cheap, if we are to write entertaining stories.

When publishing companies agree to print book, the writer must deliver and on time, lest the publisher demands

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Of Time, Authors and the Common Ground of Promotion…

During a recent discussion, Attention Self-Publishers, at Definitive Serious Writers at LinkedIn, an author lamented the difficult task of finding the time to both write and market their work.

Promoting and marketing one’s work as a writer or novelist, how best and most effectively to do this, and remained focused upon the writing of your books–that which you must to promote if it is to sell– sits at the heart of what authors–both self and traditionally published–presently grapple.

This aspect of writing and selling one’s work forms the common ground on and about which authors on both sides continually gnash our teeth and rub our palms.

All the traditional authors whom I have interviewed on my blog talk radio show, Book Talk, Creativity and Family Matters, express dismay, and challenge not always about the necessity of promoting one’s work and self, but rather, how to find the time to both promotion while one also writes, revises and edits our books.

Time stands as a writer’s most precious commodity. We all know how the Internet can devour that

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Of E-books, Royalties and Taking Charge of Finances…

Unless a publisher can provide strong marketing and distribution, I cannot see where they have earned 75% of royalties from electronic book sales.

In the past, when books only came in hard/paperback, publishers could justify their actions in that they paid the bill on having copies of our books printed up.

Now with Amazon stating that Kindle sales of books out number those of hard/paperback 150:100 publisher must rethink the service they are providing authors.

Authors too, must become more business savvy.

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Radio Interview | Anjuelle Floyd with Robert Batista of “The Funky Writer”

Download and/or listen to my interview with author, Robert Batista, host of The Funky Writer talk radio show, where I discuss my soon to be released, novel The House, my collection of short stories, Keeper of Secrets…Translations of an Incident, and my process of writing, advertising and how I use my website for marketing and networking with readers.

You can also here me read an excerpt from The House at The Funk Soul Cafe hosted by Robert Batista.

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Self-Publishing v. Traditional Publishing

Self-Publishing v. Traditional Publishing

What are the differences between traditional publishing and self-publishing?

Where do the two converge?

Where do they stand distinct?

What if your book is non-fiction or fiction?

How does this affect they way to seek to bring it to print?

How do you balance marketing your book–fiction or non-fiction–with writing the book?

Can authenticity and embedding a bit of yourself–who you truly are–in your promotion tactics create an effective marketing strategy, one that pays off in both the establishment of your brand, and achieves the sale of books?

Non-fiction author Sharon Saylor, and fiction writer, Anjuelle Floyd will address these questions during Self-Publishing v. Traditional Publishing, a discussion hosted and moderated by Elizabeth Stark Powers, author of Shy Girl: A Novel, writing teacher, and founder of Book Writing World.
http://www.bookwritingworld.com

Date: Saturday, September 11, 2010
Time: 9am PDT, 10am MT, 11am CDT, 12 pm EDT

To listen to, or join this online meeting go to:
https://bookwritingworld.webex.com/bookwritingworld/j.php?ED=140042922&UID=490696632&PW=NYTY5YTRmZmQ3&RT=MiM0

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Of Apprenticeships, Marketing and Patience…

[Writer’s Digest]–“What’s the most important change happening in the publishing industry right now that’s impacting the future of the author-agent relationship?”

[Agent–Paige Wheeler of Folio Literary Management]: “The change in the delivery mechanism is huge. Barriers of entry to publishing are down, and authors are able to make (their work) available to anyone with an Internet connection. It’s still a small percentage of the business, but it’s growing. ..the two biggest obstacles to success seem to be spectacular editorial content and the market capability to reach a vast audience. At Folio, we’ve been exploring opportunities (for) providing outside services (marketing, speakers services, licensing, apps) to really serve (authors’) needs.”

–Evolution of the Literary Agent, Writer’s Digest, October 2010

Agent, Paige Wheeler’s response to the question presented by the interviewer from Writer’s Digest gives a succinct summary of the new world of publishing that is available to writers and authors in connecting with readers.

Her comments also tell what we must do to be successful as career authors.

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